Video's Marktonderzoek Bedrijfskunde
Class 1.1.:
Market research - an overview
Class 1.2.:
Market research - secondary sources
Class 1.3.:
Market research - collecting primary data
Class 2.1.:
Market research - quantitative versus qualitative research
Class 2.2.:
Market research - questionnaires and sampling
Class 2.3.:
Market research - observations
Class 3.1.:
Market research - interviews
Class 3.2.:
Market research - focus group interviews
Class 3.3.:
Market research - validity, reliability, reporting and presenting